Trailer orders are still on the fall. Transport Topics reported that the numbers are trending downwards compared to a year ago in June. Year-over-year orders dropped to 6,300 units, though there was a slight increase from the previous month, bringing the adjusted total to 8,100 units. But the big picture remains the same - orders are slowing down, and the industry is feeling the impact.
What’s Driving the Slowdown?
This drop isn’t exactly unexpected. The past few years saw an aggressive pace in trailer orders, but now things are cooling off. A sluggish for-hire trucking market and fully stocked dealer inventories mean fewer new orders for now. Plus, this time of year is historically one of the toughest for sales.
At the same time, the Environmental Protection Agency (EPA) is pushing for stricter emissions regulations, set to take effect in 2027. While these changes will eventually force many truckers to upgrade their equipment, no one is rushing to do so just yet. Many are holding off until they absolutely have to, keeping new purchases at a minimum for now.
The Bigger Picture
The numbers for the second quarter paint a clear picture:
- 26,000 total orders, down 14% from last year.
- Year-to-date orders at 74,500, marking a 24% drop.
Despite a slight uptick in utilization this June, it wasn’t due to increased purchases - just routine replacements of aging equipment. The market is still flooded with trailers from post-pandemic surpluses, and with excess capacity still in play, it’s unlikely we’ll see a surge in orders anytime soon.
What’s Next for Sellers?
With demand cooling, sellers can’t afford to sit back and wait. This is the time to be proactive - reach out to existing customers, identify new opportunities, and ensure they stay top of mind when businesses are ready to buy.
Meanwhile, buyers aren’t necessarily waiting around either. When they see a need, they act fast. That means sellers need to be prepared, even in a slow market.
Election-Year Uncertainty
With 2025 being an election year, some are holding off on big moves, waiting to see how policies shake out. But sellers don’t have the luxury of waiting. They’re keeping their eyes on the future, adjusting strategies, and preparing for whatever comes next.
In business, success isn’t about luck - it’s about preparation meeting opportunity. And when the market shifts again, those who stayed ready will be the ones to thrive.
